Power of Pinterest for business
Pinterest has traditionally been used by the masses for recipe sharing, DIY ideas, and unnecessary life hacks. But Pinterest holds a huge potential for businesses.
In 2018 Pinterest yielded 250 million active users.
One of the best perks of Pinterest is 'Pinners' are more likely to buy. A study done by Millward Brown, says 87% of 'Pinners' have purchased a product off Pinterest. Pinterest users are a special type, they love to be marketed too. They go to Pinterest to look for ideas and products; this leads them to expect to have products and services handed to them. The addition of "product pins" really helped leverage brands in handing customers what they wanted even more.
Big brands we know and love use Pinterest every day. DSW claims they are engaging 2x more people by using Pinterest. But even small businesses use Pinterest to grow their audience. Pie Provisions, a 2014 start-up in Woodstock, Georgia, took on Pinterest to push their pie crust mix and develop a powerful brand.
With Pinterest you don't have to worry about your post being lost amongst the "clutter" of the feed. The half-life (length of time it takes for content to reach 50% of its total lifetime engagement) is over 1,000 times longer than Facebook. Your pins will keep popping up months and months after you first post it!
Pinterest makes it easy for businesses to succeed on their platform. Resources and guidelines available on their website and ads are easy to create and monitor.
Here are some other facts about Pinterest:
79% of 'Pinners' are females
Food & Drink is the top pinned category
Millennials are using Pinterest as much as Instagram
On average 1 pin gets 11 repins and can generate 6 website visits