E-commerce and the Holidays
The holiday season has great potential to give your business a jump start into the new year. From Thanksgiving until the first of the year it is nonstop advertising and buying.
As we all know online shopping is on the rise. Almost every business has the potential to take their store digital.
Take advantage of the rise in online selling as well as the holiday season with these four things:
Offer shipping benefits- Free shipping is a great incentive but not always viable. Offering a smaller minimum to ship free may be just the thing to grab consumers attention.
Have online exclusives- Attract people to your site by offering products or sales they can only get online.
Give reassurance- Many consumers consider the return policy before buying online. Make sure yours is flexible and has customers in mind.
Merge online and offline- Give customers a peace of mind with options such as extended customer service hours or pick up in store.