• DeRaddo Designs

How to take your traditional business digital

Everything has gone digital which makes it harder for traditional businesses to keep a strong footing in the marketplace. Businesses can enhance their presence in this every changing marketplace by embracing digital platforms. For business owners and marketers here is how you can digitize a traditional business:

1) Have a clean and responsive website

The easiest and first way to move into the digital world is to create a user friendly website. Having a website is essential for all types of businesses as it acts as a contact with consumers and creates a brand impression on new audiences.

2) Have a presence on at least one social media site

Having a website is not always enough stand out in the digital world. Having social media presence will engage customers and continue to spark interest. These platforms are also allow you to respond quickly to customer questions and concerns; in turn building trust.

3) Jump into selling your products online

For the makers and product creators it is easy and profitable to start selling your goods online. Online shopping is the current and most popular trend, making it the perfect time to jump on the bandwagon. Whether you sell on your own business website or a third party site it can be a great way to expand your audience and become more profitable.

4) Promote yourself online

By using SEO and SMM you can boost your rankings on search engines making it more likely for your site to be seen. Digital marketing is a cost effective way to reach a large audience.

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