Twitter is great for brands
Twitter is not often thought of as a marketing platform. There is a common misconception that Twitter is just for teens to document their daily lives. Twitter is used by a wide range of people for many different reasons.
This data by Statista shows the number of active users worldwide on Twitter has continued to grow since 2010. This is a massive audience and there are plenty of opportunities to generate leads.
Before you jump on Twitter and expect results consider user personalities.
Embrace the engagement and all types of Twitter users! If someone tweets to your business or about your business; respond! But who is following brands on Twitter?
Lots of people follow brands which gives us a great opportunity to engage with our fans and market to them. Remember to add relevant hashtags to your tweets! Using a hashtag roughly doubles the likelihood of being retweeted and increases engagement.