Why Your Ecommerce Site Needs A Blog
Updated: Feb 7
Blogging is a tedious task and often not enjoyed by many. It takes time and effort to decide on a topic, compose a well thought out piece, edit and finally post and hope to receive a reader or two. But blogs can help your business, even Ecommerce businesses. Here are five reasons your Ecommerce website needs to start a blog today.
SEO and Traffic
Consistent and great content help improve websites search engine ranking. The more engagement your site receives and the use of prevalent keywords will boost your site on Google and other search engines. Blogging is an easy and free place to invest your time in optimizing your website. Having an optimized website can lead to more traffic for your business.
Customer Engagement and Connection
People like to poke and browse around websites before committing to using them. Same goes for online shopping. Blogs are the perfect platform to encourage comments and questions from your customers. Consider sharing "success stories" or testimonials from past or current customers.
Ecommerce websites that are only online may find it harder to build loyalty among customers. Keeping customers informed, entertained and engaged can help you build a "community" and keep customers coming back for more.
Supports Social Media
It is easy to share your blog post instantly on your social media accounts. Doing this creates a seamless integration between all of your marketing efforts and may attract new viewers and buyers. You can also link your social media accounts to your blog in order to expand your reach and traffic.
Blogs are a great place to post about upcoming events, sales or other promotions you may be running. Blog posts can continue to populate views even years after posting, unlike social media posts that get hidden quickly. By creating a blog you are investing in your brands long term growth in a free manner; which your accounting department will like!
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